VERIZONActs of Gratitude
I worked with Verizon to create social conversation around Disney’s exclusive Disney+ partnership, while also reinforcing them as a brand of gifting and connection. We leveraged acts of gratitude and generosity with a huge library of Disney+ properties to create a snowball effect of giving on social media. Starting with a reminder that we’re giving customers a whole year of Disney+, on us.
SOCIAL ENGAGEMENT12 Days of Disney
To boost engagement, we gave the '12 Days of Christmas' a Disney spin, sparking a 12-day scavenger hunt for Disney+ moments. Each day, a new verse and clue unfurled on Instagram, expanding our video. Here's a sneak peek, just before the grand finale clue: “12 rodents running.”
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12 Rodents Running
#Ratatouille -
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11 Toys For Playing
#ToyStory3 -
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10 Jawas Feasting
#TheMandalorian -
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9 Friends Enchanted
#BeautyAndTheBeast -
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8 Subjects Kneeling
#TheLionKing -
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7 Miners Marching
#SnowWhiteAndTheSevenDwarves -
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6 Precious Gems:
#AvengersEndgame -
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5 Kings & Queens:
#LittleMermaid #Hercules #RobinHood… -
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4 Hours Climbing:
#FreeSolo -
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3 Wishes Wished:
#Alladin -
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2 Pups In Love:
#LadyAndTheTramp
