A safety-focused spot for Jetta takes a short trip down memory lane. I had the pleasure of working on this spot with Jeb Quaid and Ryan McLaughlin at Deutsch LA.
AT&T asked BBDO to come up with messaging for their texting plan. I conceived, designed, and seamlessly applied this campaign across all media channels. Creating familiar objects with text bubbles proved to be very effective in communication and was a very rewarding minimalistic branding project.
My client work was getting boring. So I came up with the funny idea behind this app. Momsterbator can help moms keep their teens more focused on homework and less on porn. I designed the site and UI as well.
Our mission was simple. Reclaim what it means to be a Superstar by empowering the masses to courageously create without the shackles of validation.
At Johannes Leonardo, my task was to amplify the Adidas Original Superstar brand message across retail channels. I accomplished this by turning the three-stripe logo into a utility for creators. The social components and app were conceived and designed by yours truly.
Squarespace 7 is the complete package of everything you need to bring your idea to life or put the best version of yourself online. Whether it’s a blog journal, an art showcase, a curated store, or a simple way to introduce yourself to the world -Squarespace 7 is a blank canvas with endless possibilities.
Dos Equis, once a low-profile brand sold mostly in Texas and California, has become the country's sixth-largest imported beer. The surge is largely attributable to the James Bond-meets-Ernest Hemingway character Mr. Goldsmith plays, who is so revered that, as one ad says, "His wolf pack includes honest-to-goodness wolves."
As it entered its last year, I worked with Havas on expanding the Dos Equis campaign across all social platforms.
Meet Jölly, the wearable Santa beard jolliness tracker. Utilizing adhesive electrodes, Jölly monitors expressions and tracks them on the Jölly mobile app. Users can see their smile metrics appear in real time, informing and encouraging their merriness goals for the season and jolliness resolutions for the new year.
I conceived the Jolly beard with my partner John Benedict, designed the UI, and worked with Danny Lee, the very talented creative technologist, who brought the digital wearable to life.
Carnivor Wine is Gallo brand that was specifically created to pair with… you guessed it; Meat. Our campaign is called MEAT WAS MADE FOR CARNIVOR. My role was creative director and content creator.
361 is a running shoe.
There’s only like two million shoe brands advertising the same thing to the same people.
But 361 is a bit different.
Because they are the underdogs.
With small budgets.
And one advantage.
They’re not talking to everybody. Just real runners.
So, we decided to be really honest about our shoes, and the shoe industry.
For the launch of Sprint's Kyocera Torque smartphone, we created the "Helipad" interactive television spot. In the spot, Tom sets up a Sprint call-center directly underneath a massive helicopter. Why? Because he can! On the Torque, you can hear and be heard in crazy loud environments.
I wrote this spot as a freelancer under ECD Michael Boychuk at Leo Burnett.
Amex was a massive and challenging client. I had the privilege of helping shape the brand with an awarded print campaign. Featuring Larry David, Tina Fey, Shawn White and Ellen Degeneres. Shot by renowned photographer, Anne Leibovitz.
These pieces ran together as an in-store poster campaign at a local skateboarding shop in Long Beach, Long Island.