Carvinor WineMeat was made for Carnivor
At Carnivor Wine, we stirred engagement through playful content, reinforcing our brand's mantra "meat was made for Carnivor." We creatively paired wine with meat cuts through a 'Spin the Bottle' game, while our red wine watercolor animal paintings visually reiterated our wine's robust character.
THREE SIXTY 1A running shoe. How original.
There’s only like two million shoe brands advertising the same thing to the same people. But 361 is a bit different. Because they are the underdogs. With small budgets. And one advantage. They’re not talking to everybody. Just real runners. So, we decided to be really honest about our shoes, and the shoe industry.
Procter & GaMBLEGoodskin MD
At VaynerMedia, I embraced the opportunity to flex my animation skills with the launch of GoodskinMD, a fresh skincare brand from P&G. We successfully resonated with Gen Z through engaging TikTok content, propelling the brand into the limelight.
UNITED AIRLINES'Year in Review'
At Wunderman Thompson, we harnessed the power of user-generated content to craft a unique 'Year in Review' social video for United. The heart-warming narrative, stitched together from the travel stories of real passengers, offered a dynamic celebration of United's year of journeys.
US OPEN / USTATrick Shot Challenge
During the US Open, we worked with the USTA to issue tennis lovers a trick shot challenge. It was the social activation of a full, on-site experience at Flushing Meadows. And it got them to engage more than they already do. The response was almost as impressive as the shots themselves.