It was never about advertising.

It was about changing minds.

For the past 20 years, that pursuit has taken me from Ogilvy, Deutsch, Johannes Leonardo, and 72andSunny to Morgan & Morgan, where I help lead creative at America's largest personal injury law firm and the number one out-of-home advertiser in the United States.

Along the way, I've created national campaigns for Volkswagen, American Express, Dos Equis, Verizon, Disney+, Adidas, USPS, Squarespace, and United Airlines. The work has been recognized by Cannes Lions, The One Show, the Effie Awards, Communication Arts, and the New York ADDYs.

I love ideas with one clear thought. The kind you can explain in a sentence, shoot beautifully, and remember years later.

The ones that reveal a truth hiding in plain sight.

The kind that feel obvious the moment you see them.