A Facebook extension allowed creators to be their own #originalsuperstar with an app that turned their profile pics into strike-thru portraits.
Photo booths enabled consumers to upload their photo directly to the Adidas Superstar store display.
By transforming the Adidas strikethrough logo into a tool synonymous with creating, we were able to help enable a new generation express themselves freely. On the go, wherever they are and always without the validation of others.
Users downloaded the app and created for themselves freely, resulting in a massive amount of adidas three stripe user generated content all under #superstarcreates
A Superstar creates for him or herself and not for the false validation of others. As a stunt, we set out to debunk social media by anonymously giving a meaningless blue block the most likes ever.