We teamed up with artist Bill Butcher, who painted carnivorous animals with an unconventional medium: Carnivor wine.
Choose your favorite cut of meat on Carnivore’s insta home page and activate a spinner game that lands on a wine pairing recipe.
Photographic concepts included compelling visual storytelling. Many stills were translated into simple 6 second videos and cinemagraphs.
Using the butcher’s block as a theme, we celebrated national holiday’s and occasions. Like, game day, full-moon day and Friday the 13th.